Have you ever been inside a giant star?
For Torre Sevilla Mall, this was its first Christmas. And for us, it was the first time we brought a giant star down to city level, the "XXL Wishing Star".
The Mall, which had already reached a million visits in its first quarter, trusted Grupo Abbsolute to create a Christmas surprise with an "XXL Wishing Star" and movie-like snowfall in the main concourse.
The Star was conceived as an interactive sculpture for visitors, given that it housed a space with overhead projectors to ensure the youngest ones would be fully entertained. On the outside it was a photocall where families could have their photograph taken and interact with combinations of Christmas lights and shadows.
And with a prize! Visitors entered the draw #siguealaestrelladetorresevilla (followtorresevillastar) for dinner at Restaurante El Duende, Hotel Eurostar Torre Sevilla.
Thank you for giving us the opportunity to develop a truly amazing action.